B2B SaaS Product Marketing Examples Playbook

Turn your website into your best sales rep

Learn and copy from over 150+ examples of good product marketing (messaging, positioning, customer marketing, AR/PR) and 30+ examples of really bad product marketing based on 100+ B2B SaaS startups doing $20M-$300M in revenue and be on a trajectory to grow at a rate in excess of 50% for at least the next three or four years a.k.a Companies that have not just Product-Market Fit but also Product-Message fit.

**Price will increase to $147 after 50 copies are sold

What is the PME PLAYBOOK?

• 150+ examples of good product marketing (messaging, positioning, customer marketing, AR/PR) and 30+ examples of really bad product marketing based on 100+ B2B SaaS companies.

• Collated by a product marketing manager over 50+ hrs of research.

• Will be continuously updated every week

• 100+ years of product marketing expertise distilled into a handy playbook for just $87

**If you can't afford it but need it, please email me and I'll see what I can do :)

How can you fix your product marketing with PME?

• Figure out the elements of good messaging/positioning with examples

• Learn best practices to highlight customer marketing

• Copy good examples of “marchitecture”

• Learn what makes an effective ROI calculator

• Best ways to reuse AR/PR reports/Reviews

• Learn best ways to talk to your ideal customer profiles

• Learn how to address objection handling in your messaging

• Learn how breakthrough startups showcase their products for better conversion

• Copy from examples on how to nail differentiation against competition

• Copy from examples of good product packaging on your website

Tomas Tunguz, Redpoint Ventures - “Product marketing leader is the first marketer most startups should recruit”

For Product Marketers:

• Make an impact within weeks of starting your new PMM job.
• Hone your craft by learning from the best.
• Ace your next brainstorm with 100s of ideas.
• Make that next product launch your best ever by copying the best ever.
• Focus your time on strategy rather than content generation.

For Founders:

• Turn your website into your best sales rep.
• Instantly apply product marketing best practices across your GTM motion.
• Successfully message/position for product-message fit
• Learn how to effectively reuse your marketing collateral.
• Focus your time on strategy rather than content generation.

Is it worth it?

Do you think I am going to say “No”?

• There are 150+ ideas in here, if you benefit even from one idea, you can more than break even on your $87 investment.

• If you don't think you can break even on $87 on what will be useful not just in your current role but in all your future product marketing roles, then this isn’t for you.

• Save time by readily accessing over 50+ hours (till now) of research from a product marketing practitioner. I plan to spend dedicated time on this every week to uncover more ideas that work. This is how I, as Tyler Cowen puts it - [“practice my scales”]

• Is $87 (2 weeks of coffee’s worth) too high of an investment in your career?

• Isn't there a learning stipend at work you can use?

• The avg. product marketer hourly rate is $70. You are getting 50+ hrs of product marketer’s research. Not to mention 100+ years of product marketing expertise of all the people who built these assets distilled into a handy playbook for $87. Damn! Maybe I should charge more?

What's different about the PME PLAYBOOK?

• PME PLAYBOOK is ongoing. It is the resource that I wish I had as a product marketer.

• PME PLAYBOOK takes a SHOW DONT TELL approach to highlight great product marketing.

• Focus on examples than frameworks. Frameworks require a guide, copying examples don't.

• If you find another free resource on the internet as comprehensive as this, I'll send you this for FREE.

Methodology

Good ideas come from a place of necessity not a nice-to-have. So in planning my research, I used Andy Rachleff's (VC, founder of Wealthfront, Stanford lecturer) list. Every year he publishes a list of companies that are privately held, have a revenue run rate by year-end of between $20 million and $300 million, be on a trajectory to grow at a rate in excess of 50% for at least the next three or four years, and have compelling unit economics

a.k.a Companies that don’t just have Product-Market Fit but also Product-Message fit.